Many of today's software development technologies and products are designed with very little consideration to how customers - using these technologies - are going to perform their testing. Software quality assurance is literally an after thought and a reaction rather than a proactive consideration right from the initial design phases of these technologies.

Software quality assurance tends to be one of the least understood aspects of software development outside the software quality assurance community. That is usually caused by either lack of interest in quality assurance on the part of the developers or a result of software developers and quality assurance professionals operating in isolated silos with little communication between the two.

Given the nature of software testing, it sometimes tends to be the less attractive and less interesting part of software development; especially when manual testing is utilized given the tedious and repetitive nature of such testing. It really takes a unique mindset to get excited about software testing. That usually forces many software professionals to move out of software quality assurance and pursue pure development roles.

Investments in software testing tools within the enterprise are long term investments; especially when automated testing is utilized. Once you have an automated test suite with thousands of tests using a certain technology, it becomes expensive to migrate to new tools. That usually causes the testing environments within enterprises to be a heterogeneous mix of old and new tools with custom glue code that require maintenance and constant update. This forces software quality professionals to spend more time maintaining legacy tools instead of spending time innovating.

Filling the gap. We attempt to stay in close touch with the latest trends in processes and emerging technologies in the software development market. This enables us to understand how these new technologies will impact software development lifecycles from both a process and quality assurance stand points. This also helps us evaluate any challenges and gaps introduced in current tools and processes. Furthermore, it allows us to innovate in the correct direction in both our products and processes to fill-in these gaps and address their challenges.

Innovate. We attempt to innovate beyond the traditional approaches that exist today while staying true to agile methodologies and building upon and enhancing what is currently available in the market. We try to innovate not only in tools and technologies but also in approaches and methodologies that can help development organizations.

Think simple but powerful. We always try to stay true to this principle in our product design and our processes and services. Software testing is complex by nature, adding more complex tools to solve an already complex problem is like adding insult to injury. At the same time we make sure our solutions are powerful enough to satisfy our customers' needs.

Education is part of every solution. This goes in both directions: a) understanding our customers' issues and enabling them to educate us on their priorities and processes, b) us educating them on how our products and services can enable them to solve these issues and build better software easier and more efficiently.

Rich Integration. As mentioned earlier in the software quality trends, many customers have a heterogeneous environment. Migrating major pieces of infrastructure is an expensive operation. We want our products to have the flexibility and extensibility to integrate well within existing customer processes and tools so that we can add value with minimal cost.

A satisfied customer is the best form of marketing. We consider customer satisfaction a very serious matter. You have our promise that we will offer you the best service in the industry. We are open to feedback and always willing to learn more.